So if you received 10 form submissions, you could reasonably assume somewhere between 10 – 30 phone calls too. If you don’t use call tracking, I can tell you that phone calls come in at 1-3 times the rate that a form submission does. However, generally speaking, for retail services we’re looking for form submissions (i.e. If you’re not comfortable in your website’s analytics, perhaps your webmaster can help. Understanding your conversion rates requires some digging into your site’s Google Analytics and perhaps call tracking metrics if you have.įor this example, when I mention conversions, I am referring to people that have submitted a form, called you to request an appointment or purchase your product or service. Average cost per click in Google Ads: $5.The client has stated that they have a budget of $1,500 per month – based on the average cost-per-click, that would buy us 300 visits. With Google Ads (formerly Google Adwords), we’re estimating this cost based on cost per click for keywords which we can find in the Google Ads Keyword Planner.Ī quick search for targeted keywords using the Google Keyword Tool shows that the average cost per click (CPC) is going to be approximately $5 for relevant terms. The next step in estimating the Google Ads budget needed to hit your goal is understanding how much it is going to cost you to acquire the traffic. Step Two: How Much Is the Traffic Going to Cost? So, let’s see how we can arrive at a realistic Google PPC budget for achieving their goal of acquiring 50 new customers over the previous year. They indicated that they wanted to acquire 50 new customers per month over what they had done the prior year.Ĭurrently, they do various guerilla marketing tactics and local tradeshows and had experimented with digital marketing the previous year. We have business-to-consumer (B-to-C) customer that provides mosquito control services. As you will see in just a moment, after someone goes through the process, they are often surprised at how much they have to spend to achieve the goal. If the goal to grow leads is much larger than current results, the amount to spend in Google Ads to achieve that target is equally significant. Ask yourself, what is your goal for new leads or revenue? The first step in the process can be eye-opening. Step One: What Are Your Goals for Leads or Revenue? What is the gap in spending between where you’re at now and where you need to be?.How much traffic do you need to reach your goals?.What are your goals for new leads, revenue?.How much you end up spending depends on your sales goals, how large of a geographic area you're targeting, search volume, and the competitiveness of the industry. You can spend as little as $50 per month or upwards of $10,000 or more. Generally speaking, how much you should spend on Google Ads varies widely.
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