How Long Does It Take to Trademark a Logo or Business Name? You cannot change the color of your trademarked logo without applying for a new trademark or amending your original application, as the presented color is important to the trademark. Many businesses do choose to register a colored logo. A Note About Logo Colorsįor logos, you’ll need to decide whether you want to submit your trademark for a color or a black-and-white logo. Once you are a trademarked business, the responsibility to enforce your trademark rights is completely on you, so you must monitor your trademark and act quickly if you think your trademark is being infringed. Once the registration is complete, you can start using the registered trademark symbol ® next to your brand’s name. Your mark has been approved, but it will not be formally registered until you start using it, file a Statement of Use, and send in your sample packaging or label. If you filed on an intent to use, you would receive a Notice of Allowance. When the opposition has been resolved, the office will register your trademark if you applied based on use in commerce. If somebody does oppose it, you will probably need to seek legal counsel to resolve the issue. Next, the notice of your application will be published online in the Official Gazette so that other people and brands have the chance to oppose it. You must respond before the deadline, or your application will immediately be denied. This letter will detail what the problem is, and it will give you a certain amount of time to respond. If any issues are found with your application, you will receive an Office Action letter. Once your trademark application makes it to the USPTO, it will be assigned an examining attorney to review the application. However, you’ll also likely need to work with a lawyer, which will have its own associated costs. Your trademark application must include a filing fee of $225-$325. Your application must have the name and address of the trademark’s owner, the name you are seeking to protect, the goods or services that you are looking to register your name for, the basis of your filing: either use in commerce or intent to use, if your filing is based on use in commerce, you will need to provide a label or packaging showing your name in use, if you file on an intent basis, you will be required to provide this later on. You will file the application with the USPTO online using the Trademark Electronic Application System. Now that you have searched your business name to ensure it’s not too similar to another business, it’s time to file your trademark application. You will likely need to submit an entirely new application if the logo or name changes after submitting your trademark application. Minor alterations may be accepted, but you’ll need proper documentation, additional fees, and USPTO acceptance. Once you submit the application, you can’t make changes to either. Prior to submitting your trademark application, ensure your name or logo is the final version. This process may seem lengthy, but it is well worth it to avoid resubmitting your trademark application if the first one gets denied. You should then conduct a more comprehensive search to search state trademark databases, business directories, and the internet to find any business names that are the same or similar to the name you want to get trademarked. These search results will alert you to any possibilities that your trademark application will be denied based on the likelihood that it will be confused with another existing trademark. You should search the USPTO database to find any trademarks or pending trademarks that match your business name. It will help you find any potential trademark issues before spending time and money filing a trademark application. The first step you will need to take when setting out to trademark your business name is to do a trademark search. How To Switch From a Storefront to E-commerce.Tips for Getting More Google Reviews to Increase Your SEO Rank.The World’s Most Successful Entrepreneurs.Idea Roundup: New Businesses for Entrepreneurs. The Best Tips For Creating A Captivating Newsletter.Top 10 Brand Names That Are Now Used as Regular Words.When A Brand Goes Viral and It’s Not a Good Look.A Quick Guide To Animation, Motion Graphics, And Graphic Design.Can I Work From Home As A Graphic Designer?.Will I Still Be Paid For Contests That I’ve Won? Why Can’t I Leave Feedback For The Creatives?.Contacting Hatchwise’s Incredible Support Team.How To Correctly Format Your Logo Design Entry.
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